Brand Equity: Coke vs. Pepsi
Brand Identity Prism - Definition, Importance and Example of Coca Cola | Marketing91
PepsiCo achieves brand equity through package design | packagingdigest.com
PepsiCo Corporate Identity on Behance
Pepsi Logo History & its Evolution Over 100 Years
Thoughts on the Pepsi rebrand | Logo Design Love
Pepsi celebrates 'pop and fizz' of cola as it shifts brand positioning
DOC) Branding | Akram Raza - Academia.edu
Red Dot Design Award: Pepsi Brand Identity Re-Design
Tejas Article : Image Advertising: The Advertising Strategies of Pepsi and Coca Cola in India
Design Portfolio of Anton Suprunenko, product designer and art-director from Ukraine
Brand Development Strategy - Pepsi
Cola War: Pepsi identity: Kapferer Prism
Pepsi Logo Identity and UI/UX Design Concept on Behance
Pepsi overtakes Coke as world's most effective brand in Effie Index | Campaign US
Keller's Brand Equity Model | Coke VS Pepsi
Brand Identity Prism | Coke VS Pepsi
Pepsi | BrandStruck: Brand Strategy / Positioning Case Studies
Pepsi Brand and Packaging Refresh - Tether
Pepsi Logo Identity and UI/UX Design Concept on Behance
Red Dot Design Award: Pepsi Brand Identity Re-Design
Pepsi Rebrand: Emotion Full Design Strategy here: https://www.dropbox.com/s/2urd4491ssu9wea/pepsi-arnell-021109.pdf | Design strategy, Rebranding, Kids rugs
History and Meaning Behind Pepsi Logo | ZenBusiness
Concept Design: Rebranding Pepsi - Logo-Designer.co
